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Brand, Product and Distribution strategyfor the financial industry
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H-Ideas is the only European financial marketing consultancy to sign the Principles for Responsible Investment:
A unique combination of expertise in marketing, branding and finance.
You benefit from the best practices of the most advanced marketing sectors, as well as our knowledge of your business.
Decades of combined experience in financial companies. We have been in your business before.
You get concrete, pragmatic solutions that are in tune with the realities of your business.
A partner on a human scale.
Your budget pays for the experience and time of senior consultants, nothing else.
Responsible Investment Brand Index – RIBI™
600+ Asset Managers.
Global Universe.
8th edition.
Swiss Private Banking Identity Index – SPBIx™
59+ Swiss Private Banks.
Switzerland.
2nd edition.
Swiss External Asset Managers Identity Index – SEAMIX™
220 Swiss External Asset Managers.
1st edition.
Jean-François Hirschel I trained as an IT engineer at the Swiss Federal Institute of Technology (EPFL). More than 30 years later, after a career that has taken me from technology to finance and then to marketing, two questions still come up regularly: how does an IT graduate become a financial professional? And perhaps even more […]
Elliot Smither at Professional Wealth Management (PWM) writes an in-depth coverage of the 2026 edition of the Swiss External Asset Managers Identity Index (SEAMIx™)
SEAMIx shows that in a sector under significant pressure from standardisation and commoditisation, brand is an under-exploited strategic asset for differentiating, attracting and retaining clients, protecting margins, and attracting talent and partners.
A new index measures, for the first time, what Switzerland’s largest independent wealth managers stand for and how visibly they say it. Three quarters have no consistent claim about themselves. In a sector consolidating under regulatory cost and rapid standardisation, that is a strategic exposure rather than a marketing detail. Zurich and Geneva, 7 September […]
A new index measures, for the first time, the quality of the brand architecture of Switzerland’s independent asset managers and the extent to which they communicate it effectively. Three-quarters of them lack a coherent message. In a sector undergoing rapid consolidation, subject to regulatory costs and rapid standardisation, this is a strategic issue rather than […]
Is ChatGPT really replacing fund selectors? A year ago, the answer seemed straightforward: AI was an impressive assistant, but no substitute for experienced fund selectors. Twelve months later, that answer is becoming much harder to give. At Fund Forum 2026, Laurent Auchlin (Anglo Swiss Advisors), Pierre Bonart (Edmond de Rothschild) and Amparo Sampedro (Generali Asset […]
The Responsible Investment Brand Index says the top performers are the ones that are being clear about who they are, and consistent in proving it.
