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Category Archives: Opinion
What does an IT engineer have to do with marketing? More than you might think.
By Jean-François Hirschel
14 october 2026
Jean-François Hirschel I trained as an IT engineer at the Swiss Federal...
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Turning Identity into Advantage
By Jean-François Hirschel
9 september 2026
A new index measures, for the first time, the quality of the brand architecture...
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AI Panel Fund Forum 2026
By Jean-François Hirschel
28 august 2026
Is ChatGPT really replacing fund selectors? A year ago, the answer seemed...
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Clarity Turns Conviction into Competitive Edge
By Jean-François Hirschel
30 april 2026
Discover the eighth edition of the Responsible Investment Brand Index (RIBITM)....
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Using AI to compare the brands of 600 asset managers: lessons from the trenches
By Jean-François Hirschel
5 january 2026
If one of your New Year’s resolutions is to finally put AI to work for your...
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Identity: The overlooked key to asset management's future
By Jean-François Hirschel
10 november 2025
The global asset management industry is being roiled by profound changes on...
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Asset managers must move beyond ESG compliance, and create authentic identities to successfully navigate responsible investment 2.0
By Jean-François Hirschel
10 april 2025
Discover the seventh edition of the Responsible Investment Brand Index...
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Swiss private banking: identity is the ultimate competitive advantage
By Jean-François Hirschel
11 march 2025
Professional Wealth Management published our article “Swiss private banking:...
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Unlocking Strategic Power for Swiss Private Banks
By Jean-François Hirschel
13 february 2025
We are happy to announce the publication of the Swiss Private Banking Identity...
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Branding for asset and wealth managers: your anchor of stability - 2025 Edition
By Jean-François Hirschel
21 november 2024
Welcome to the third edition of our article on branding for asset and wealth...
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Preparing for that all-important final pitch: Being comfortable with the foreseeable allows you to manage what is not.
By Jean-François Hirschel
12 november 2024
A former colleague recently reminded me of a memorable late-night rehearsal...
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Don't think of a pink elephant.
By Jean-François Hirschel
7 november 2024
I recently attended a presentation by an asset manager who was launching a...
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