H-Ideas
Branding for asset and wealth managers: your anchor of stability - 2025 Edition
By Jean-François Hirschel
21 november 2024
Welcome to the third edition of our article on branding for asset and wealth...
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Preparing for that all-important final pitch: Being comfortable with the foreseeable allows you to manage what is not.
By Jean-François Hirschel
12 november 2024
A former colleague recently reminded me of a memorable late-night rehearsal...
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Don't think of a pink elephant.
By Jean-François Hirschel
7 november 2024
I recently attended a presentation by an asset manager who was launching a...
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What’s my brand to you? The role of culture in manager selection
By Jean-François Hirschel
3 september 2024
During the last IMpower Fund Forum, Jean-François Hirschel, H-Ideas, moderated...
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How embracing the uniqueness of the financial sector can help marketers succeed
By Jean-François Hirschel
27 august 2024
Most industries have their own codes, habits and language. A successful...
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The CEO marketing challenge
By Jean-François Hirschel
27 august 2024
During the last IMpower Fund Forum, Jean-François Hirschel, H-Ideas, moderated...
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The 10 global asset managers at the ‘avant-garde’ of ESG
By Jean-François Hirschel
17 april 2024
A review of the last Citywire Selector article about H&K Responsible...
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Asset managers must voice their beliefs and objectives. Now more than ever.
By Jean-François Hirschel
16 april 2024
Discover the sixth edition of the Hirschel & Kramer Responsible Investment...
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What does a good ESG brand look like?
By Jean-François Hirschel
26 february 2024
From the lacklustre performance of green funds, regulatory changes, political...
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