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Author's archives: Jean-François Hirschel
What does an IT engineer have to do with marketing? More than you might think.
By Jean-François Hirschel
14 october 2026
Jean-François Hirschel I trained as an IT engineer at the Swiss Federal...
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Swiss wealth managers seek private edge
By Jean-François Hirschel
14 september 2026
Elliot Smither at Professional Wealth Management (PWM) writes an in-depth...
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Switzerland's independent wealth managers are easy to find and hard to tell apart
By Jean-François Hirschel
11 september 2026
A new index measures, for the first time, what Switzerland’s largest...
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Turning Identity into Advantage
By Jean-François Hirschel
9 september 2026
A new index measures, for the first time, the quality of the brand architecture...
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AI Panel Fund Forum 2026
By Jean-François Hirschel
28 august 2026
Is ChatGPT really replacing fund selectors? A year ago, the answer seemed...
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No US managers make top 10 for ESG legitimacy in 2026
By Jean-François Hirschel
4 may 2026
The Responsible Investment Brand Index says the top performers are the ones...
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Responsible Investment: UBS Asset Management Loses Avant-Gardist Status
By Jean-François Hirschel
3 may 2026
The 2026 Responsible Investment Brand Index finds Swiss asset managers...
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Identity moves to centre stage in asset management
By Jean-François Hirschel
2 may 2026
Asset managers, troubled by converging strategies and falling fees, are...
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Clarity Turns Conviction into Competitive Edge
By Jean-François Hirschel
30 april 2026
Discover the eighth edition of the Responsible Investment Brand Index (RIBITM)....
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Swiss Private Banking: These Are the Branding Leaders
By Jean-François Hirschel
27 january 2026
Swiss private banking has been under pressure for years, as rankings and sector...
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Swiss private banks must compete on identity, not just reputation
By Jean-François Hirschel
26 january 2026
With tradition no longer enough to secure loyalty or growth, Swiss private...
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Using AI to compare the brands of 600 asset managers: lessons from the trenches
By Jean-François Hirschel
5 january 2026
If one of your New Year’s resolutions is to finally put AI to work for your...
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