Monthly Archives: January 2026

Swiss Private Banking: These Are the Branding Leaders

H-Ideas in the press

By Jean-François Hirschel

27 january 2026

Swiss private banking has been under pressure for years, as rankings and sector...

Swiss private banks must compete on identity, not just reputation

H-Ideas in the press

By Jean-François Hirschel

26 january 2026

With tradition no longer enough to secure loyalty or growth, Swiss private...

Using AI to compare the brands of 600 asset managers: lessons from the trenches

Opinion

By Jean-François Hirschel

If one of your New Year’s resolutions is to finally put AI to work for your...

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