H-Ideas
What does an IT engineer have to do with marketing? More than you might think.
Jean-François Hirschel I trained as an IT engineer at the Swiss Federal...
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Turning Identity into Advantage
A new index measures, for the first time, the quality of the brand architecture...
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AI Panel Fund Forum 2026
Is ChatGPT really replacing fund selectors? A year ago, the answer seemed...
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Clarity Turns Conviction into Competitive Edge
Discover the eighth edition of the Responsible Investment Brand Index (RIBITM)....
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Using AI to compare the brands of 600 asset managers: lessons from the trenches
If one of your New Year’s resolutions is to finally put AI to work for your...
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Identity: The overlooked key to asset management's future
The global asset management industry is being roiled by profound changes on...
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Asset managers must move beyond ESG compliance, and create authentic identities to successfully navigate responsible investment 2.0
Discover the seventh edition of the Responsible Investment Brand Index...
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Swiss private banking: identity is the ultimate competitive advantage
Professional Wealth Management published our article “Swiss private banking:...
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Unlocking Strategic Power for Swiss Private Banks
We are happy to announce the publication of the Swiss Private Banking Identity...
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Branding for asset and wealth managers: your anchor of stability - 2025 Edition
Welcome to the third edition of our article on branding for asset and wealth...
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Preparing for that all-important final pitch: Being comfortable with the foreseeable allows you to manage what is not.
A former colleague recently reminded me of a memorable late-night rehearsal...
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Don't think of a pink elephant.
I recently attended a presentation by an asset manager who was launching a...
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