H-Ideas
What does an IT engineer have to do with marketing? More than you might think.
Jean-François Hirschel I trained as an IT engineer at the Swiss Federal...
Details
What does a good ESG brand look like?
From the lacklustre performance of green funds, regulatory changes, political...
Details
Using AI to compare the brands of 600 asset managers: lessons from the trenches
If one of your New Year’s resolutions is to finally put AI to work for your...
Details
Unlocking Strategic Power for Swiss Private Banks
We are happy to announce the publication of the Swiss Private Banking Identity...
Details
Turning Identity into Advantage
A new index measures, for the first time, the quality of the brand architecture...
Details
The product range review: a critical strategic exercise
Is your fleet ready? An asset manager’s product range review is crucial to...
Details
The Power of Purpose for the Finance Industry
In today’s globally connected and complex economy, true differentiation on a...
Details
The Power of [Brand] Values for the Finance Industry
"Your core values are the deeply held beliefs that authentically describe your...
Details
Swiss private banking: identity is the ultimate competitive advantage
Professional Wealth Management published our article “Swiss private banking:...
Details
Responsible Investment is not reflected in how Asset Managers convey their identity
Discover the new index, Hirschel & Kramer Responsible Investment Brand...
Details
Preparing for that all-important final pitch: Being comfortable with the foreseeable allows you to manage what is not.
A former colleague recently reminded me of a memorable late-night rehearsal...
Details
Marketing : All the ingredients for a demanding recipe.
A few years ago, when I was interviewing with the CEO of an asset manager for...
Details
1 2 3
chevron-down