H-Ideas
Is ESG marketing today the hedge fund marketing of the 2000s?
I recently attended a conference on ESG. I was impressed by the passion,...
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Identity: The overlooked key to asset management's future
The global asset management industry is being roiled by profound changes on...
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How embracing the uniqueness of the financial sector can help marketers succeed
Most industries have their own codes, habits and language. A successful...
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Four Communication Best Practices to Make you Win: Best Practice #4 - All things equal, the best communicator wins the business
This is the fourth “Communication Best Practice” that can help you convert the...
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Four Communication Best Practices to Make you Win: Best Practice #2 - The client is more focused on his problems than your powers
This is the second of four “Communication Best Practices” that can help you...
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Four Communication Best Practices to Make you Win: Best Practice #1 – It’s all about emotion
There are 4 000 investment managers in Europe. They all visit the same clients...
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Four Communication Best Practices to Make you Win : Best Practice #3 - Communication takes place in the ear of the listener not the mouth of the speaker
This is the third of four “Communication Best Practices” that can help you...
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Finding the Holy Grail in asset management: lessons from Beethoven
The challenge was monumental. Others might have simply given up. Not Beethoven....
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Don't think of a pink elephant.
I recently attended a presentation by an asset manager who was launching a...
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Create a genuine, differentiated value system. Top-10 tips
Lessons learned from analysing value systems of 500 asset managers worldwide....
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Clarity Turns Conviction into Competitive Edge
Discover the eighth edition of the Responsible Investment Brand Index (RIBITM)....
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Branding for asset and wealth managers: your anchor of stability - 2025 Edition
Welcome to the third edition of our article on branding for asset and wealth...
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