H-Ideas
How embracing the uniqueness of the financial sector can help marketers succeed
Most industries have their own codes, habits and language. A successful...
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The CEO marketing challenge
During the last IMpower Fund Forum, Jean-François Hirschel, H-Ideas, moderated...
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The 10 global asset managers at the ‘avant-garde’ of ESG
A review of the last Citywire Selector article about H&K Responsible...
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Asset managers must voice their beliefs and objectives. Now more than ever.
Discover the sixth edition of the Hirschel & Kramer Responsible Investment...
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What does a good ESG brand look like?
From the lacklustre performance of green funds, regulatory changes, political...
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The product range review: a critical strategic exercise
Is your fleet ready? An asset manager’s product range review is crucial to...
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Is ESG marketing today the hedge fund marketing of the 2000s?
I recently attended a conference on ESG. I was impressed by the passion,...
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Revealed: The leaders and laggards of responsible investing
A review of the last Citywire Selector article about H&K Responsible...
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Now is the time for asset managers to build their reputation as positive agents of change
PRESS RELEASE - Zurich, 28 March 2023 The Responsible Investment Brand Index...
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Having a good product is a tiny part of the journey to success
Interview, 20th November 2022 fundplat.com Jean-François Hirschel, CEO &...
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Create a genuine, differentiated value system. Top-10 tips
Lessons learned from analysing value systems of 500 asset managers worldwide....
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Marketing : All the ingredients for a demanding recipe.
A few years ago, when I was interviewing with the CEO of an asset manager for...
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