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Identity moves to centre stage in asset management

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Identity moves to centre stage in asset management

Asset managers, troubled by converging strategies and falling fees, are increasingly trying to differentiate themselves by beliefs and brand, rather than products.

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Category: H-Ideas in the pressBy Jean-François Hirschel2 May 2026
Jean-François Hirschel

Author: Jean-François Hirschel

CEO and founder of strategic marketing consultancy, H-Ideas

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    Christophe Orly
    Christophe Orly
    • Expertise in investment strategy, sustainable investment, equity and multi-asset portfolio management.
    • Business development leader in specialized asset management firms as well as in large international groups.
    • Fund company governance and investment committee member.
    • More background information at: LinkedIn
    Eric Cockshutt
    Eric Cockshutt

    A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:

    • Create and coordinate organization and process around responsible investment (ESG) initiatives.
    • Define and support your collaborative and direct engagement activities.
    • Create an RFP and DDQ process, and successfully respond to such requests for you.
    • For more information: LinkedIn
    Katharine Foda
    Katharine Foda
    • Expert in marketing and communications in the asset management industry.
    • 20 years of experience managing central and local marketing teams in asset management firms.
    • Focusing on brand consistency, product positioning, content quality and team efficiency (processes, tools, budget)
    • For more information: LinkedIn
    Laurent Auchlin
    Laurent Auchlin
    • Expert in asset and wealth management. 25 years’ experience in internationally renowned banks.
    • Pioneer of open architecture and manager selection methodologies.
    • Our partner for all projects where buy-side vision is critical.
    • More background information at: LinkedIn
    Claire Harding, CFA MBA
    Claire Harding
    • 25 years experience in asset management.
    • Strong technical grounding.
    • Investment Consultant relations experience.
    • International experience.
    • More information on: LinkedIn