CEO and founder of strategic marketing consultancy, H-Ideas
Is ChatGPT really replacing fund selectors? A year ago, the answer seemed straightforward: AI was an impressive assistant, but no substitute for experienced fund selectors. Twelve months later, that answer is becoming much harder to give. At Fund Forum 2026, Laurent Auchlin (Anglo Swiss Advisors), Pierre Bonart (Edmond de Rothschild) and Amparo Sampedro (Generali Asset…
The Responsible Investment Brand Index says the top performers are the ones that are being clear about who they are, and consistent in proving it.
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The 2026 Responsible Investment Brand Index finds Swiss asset managers substantively strong on sustainable investing — but falling short when it comes to communicating it. UBS Asset Management drops to seventh place and loses its Avant-Gardist status.
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Asset managers, troubled by converging strategies and falling fees, are increasingly trying to differentiate themselves by beliefs and brand, rather than products.
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Discover the eighth edition of the Responsible Investment Brand Index (RIBITM). It reviews more than 600 worldwide asset managers, to assess how their actual commitment to responsible investment relates to their brand architecture
Swiss private banking has been under pressure for years, as rankings and sector studies repeatedly show. An index, however, shifts the focus to brand identity. It identifies progress – but also persistent challenges.
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