CEO and founder of strategic marketing consultancy, H-Ideas
Swiss private banking has been under pressure for years, as rankings and sector studies repeatedly show. An index, however, shifts the focus to brand identity. It identifies progress – but also persistent challenges.
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With tradition no longer enough to secure loyalty or growth, Swiss private banks are turning to brand identity as a key driver of long-term performance.
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If one of your New Year’s resolutions is to finally put AI to work for your business, let me share a few lessons from my own experience. I hope they will prove useful. One important caveat: I am a marketing professional using AI, not an AI specialist. So, this is a practitioner’s point of view.…
The global asset management industry is being roiled by profound changes on multiple fronts. Market volatility has spiked in recent years amid economic uncertainty, while geopolitical instability – from trade tensions to regional conflicts – adds further unpredictability. Asset managers also grapple with generational shifts as younger investors (and employees) demand more purpose-driven, tech-savvy financial…