CEO and founder of strategic marketing consultancy, H-Ideas
Professional Wealth Management published our article “Swiss private banking: identity is the ultimate competitive advantage”
What you will discover in this article:
- Identity is much more than a logo and a slogan. Purpose Values are at the heart…
We are happy to announce the publication of the Swiss Private Banking Identity Index (SPBIx™). SPBIx provides the first comprehensive analysis of how effectively Swiss Private Banks leverage their identity and activation as strategic tools for competitive advantage.
To learn more: https://spbix.ch/
Welcome to the third edition of our article on branding for asset and wealth managers. While the core elements of a strong brand remain unchanged – differentiation, simplification, trust, reputation, and monetization – the industry continues to evolve at an unprecedented pace. This update reflects critical shifts shaping the landscape: heightened regulation, AIʼs growing role…
A former colleague recently reminded me of a memorable late-night rehearsal session in a Montreal hotel room, preparing a presentation for a final business pitch. Imagine the scene: One day, the phone rings: you are invited to pitch for an investment mandate in a week’s time (often, the notice period is even shorter). At that…
I recently attended a presentation by an asset manager who was launching a fund, well after many of his competitors had launched a similar offering. Given this context, one of the main arguments of the presentation was “It’s not too late.” But did the manager realise that, despite his best efforts, his audience had heard…
During the last IMpower Fund Forum, Jean-François Hirschel, H-Ideas, moderated a roundtable with fund selectors and leaders of asset management companies about the role of culture in asset managers selection.
Informa Connect just published the main takeaways of this roundtable.