H-Ideas aims at re-establishing trust in the financial world by advising companies of this sector on how to:

  • Strategically position your company in connection with the goals of your clients.
  • Differentiate your proposition.
  • Express this proposition in a way that motivates clients and prospects.
  • Integrate your Responsible Investment beliefs into your marketing in a way that is sincere and relevant to your customers.

As a result, you can win more business and keep what you have longer.

H-Ideas is the only European financial marketing consultancy to sign the Principles for Responsible Investment:

Principles for Responsible Investment

H-Ideas’ Pledge

« We pledge to provide advice that is in the best interest of our clients, of the financial system’s fair functioning and of society’s sustainable development. We require our employees and partners to commit to this Pledge. We encourage our clients to care profoundly about their societal responsibility and act accordingly. »

This pledge is supported by our Corporate Social Responsibility Policy.

What H-Ideas brings you

A unique combination of expertise in marketing, branding and finance. You benefit from the best practices of the most advanced marketing sectors, as well as our knowledge of your business.

At our size, every client is unique. Our advice is independent, unbiased by the intention to sell you something else, because we have nothing else to sell. You get our best ideas for your specific situation.

Decades of combined experience in financial companies.
You get concrete, pragmatic solutions that are in tune with the realities of your business.

A partner on a human scale. Your budget pays for the experience and time of senior consultants, nothing else.

Making decisions on an informed basis

RIBI 2026 Report

Responsible Investment Brand Index – RIBI™

600+ Asset Managers.
Global Universe.
8th edition.

www.ri-brandindex.org

SPBIx 2025 Report

Swiss Private Banking Identity Index – SPBIx™

59+ Private Banks.
Switzerland.
2nd edition.

www.spbix.ch

Your H-Ideas experts

H-Ideas works with a network of experts and calls on the best skills to solve your specific issues. We have already worked several times with each of these experts and we take full responsibility for the quality of their delivery. They all have between 15 to 25 years experience in each of their specialty and therefore have an immediate impact on your project.

Jean-François Hirschel
Jean-François Hirschel

CEO & Founder

Laurent Auchlin
Maurin Defrance
Dr Claude Diderich
Katharine Foda
Markus Kramer
Christophe Orly
Timothy Ringler

They trust us

Ambienta

Product positioning strategy

Anaxis AM

Branding strategy

Aviva Investors

Positioning and differentiation of a multi-assets product offer.

Banque Heritage

Brand strategy.

COMGEST

Advice on strategic positionning and its communication

CPR Asset Management

Position thematic strategies with investors

DCM Systematic

Strategic positioning and Brand

DPAM

Brand strategy

Funds For Good

Product offer management

Groupama Asset Management

Advice on Distribution Strategy

La Banque Postale Asset Management

Strategic Analysis of the Product Range

Groupe La Française

Advice on designing a value system

Kieger

Brand strategy

MAJ INVEST

Strategic positioning and messaging for the Private Equity Financial Inclusion Fund

Pictet Asset Management

Advice on Responsible Investment Marketing

Sanso Investment Solutions

Advice on international development

Scor Investment Partners

Outsourced Marketing

SYZ Group

Advice on Responsible Investment

UBP

Investment policy in the investment strategies

Varenne Capital Partners

Strategic Marketing Advice

A multi billion dollars quant based alternative manager

Advice on marketing strategy and positioning

Sharing our thoughts with you

EXPLORE ALL INSIGHTS