H-Ideas aims at re-establishing trust in the financial world. Today, this trust is challenged. We believe part of the reason for this can be found in the lack of alignment between what financial companies provide and what their clients actually need from them.
H-Ideas advises you on how to:
Strategically position your company in connection with the goals of your clients.
Differentiate your proposition.
Express this proposition in a way that motivates clients and prospects.
As a result, you can win more business and keep what you have longer.
H-Ideas is the co-inventor of the only index that measures how asset managers show their commitment to Responsible Investment in their brand: the Responsible Investment Brand Index (RIBI™) www.ri-brandindex.org.
H-Ideas commits to the following collective organisations to promote a sustainable development of the financial sector:
H-Ideas’ Pledge
« We pledge to provide advice that is in the best interest of our clients, of the financial system’s fair functioning and of society’s sustainable development. We require our employees and partners to commit to this Pledge. We encourage our clients to care profoundly about their societal responsibility and act accordingly. »
A unique combination of expertise in marketing, branding and finance: we bring you perspectives from other industries and in-depth knowledge of your speciality.
Our best ideas for your individual situation. At our size, each client is unique.
A combined experience of several decades working in investment companies. We have experienced and solved the problems you face.
Completely independent advice, not influenced by any other thing we want to sell: there isn’t anything else.
Your H-Ideas experts
H-Ideas works with a network of experts and calls on the best skills to solve your specific issues. We have already worked several times with each of these experts and we take full responsibility for the quality of their delivery. They all have between 15 to 25 years experience in each of their specialty and therefore have an immediate impact on your project.
Jean-François Hirschel
CEO & Founder
Maurin Defrance
Dr Claude Diderich
Claire Duport
Martin Forrest
Markus Kramer
Timothy Ringler
They trust us
Aviva Investor
Positioning and differentiation of a multi-assets product offer.
COMGEST
Advice on strategic positionning and its communication
CPR Asset Management
Position thematic strategies with investors
DCM Systematic
Strategic positioning and Brand
DPAM
Advice on Product Marketing and Communication
Groupama Asset Management
Advice on Distribution Strategy
La Banque Postale Asset Management
Strategic Analysis of the Product Range
Groupe La Française
Advice on designing a value system
Kieger
Brand strategy
MAJ INVEST
Strategic positioning and messaging for the Private Equity Financial Inclusion Fund
Pictet Asset Management
Advice on Responsible Investment Marketing
Sanso Investment Solutions
Advice on international development
Scor Investment Partners
Outsourced Marketing
SYZ Group
Advice on Responsible Investment
UBP
Investment policy in the investment strategies
Varenne Capital Partners
Strategic Marketing Advice
A multi billion dollars quant based alternative manager
Is your fleet ready? An asset manager’s product range review is crucial to ensure that all products are aligned with the company’s strategy, its profitability targets, its marketing objectives, and are optimal from a risk-management perspective (operational, regulatory, reputational, and ESG). In this article, we outline the issues covered by a product range review and…
I recently attended a conference on ESG. I was impressed by the passion, expertise, and commitment of the speakers. However, I was disturbed by the extent to which they made themselves unapproachable: an endless succession of jargon, acronyms, United Nations Sustainable Development Goals presented with their numbers, assuming that the audience knew the corresponding theme…
A review of the last Citywire Selector article about H&K Responsible Investment Brand Index 2023. The Responsible Investment Brand Index RIBI™2023 evaluates close to 600 asset managers globally on their ability to translate commitment to responsible development into their brand. Read the article
Les cookies en toute transparence ! / Cookies in complete transparency!
Notre site est conforme à la NLDP (Nouvelle Loi sur la Protection des Données). Vos informations personnelles sont en sécurité avec nous. En continuant à utiliser notre site, vous acceptez notre approche conviviale NLDP. En savoir plus sur notre politique de confidentialité ici.
Our site complies with the NLDP (New Data Protection Law). Your personal information is safe with us. By continuing to use our site, you accept our NLDP friendly approach. Learn more about our privacy policy here.
Nécessaire/ Required
Nécessaire/ Requiredx
Ces cookies sont indispensables pour vous permettre de naviguer sur un site Internet et d’utiliser ses fonctionnalités. Sans ces cookies, les services que vous avez demandés, tels que les paniers d’achat ou la facturation électronique, ne peuvent pas être fournis.
These cookies are essential to allow you to browse a website and use its features. Without these cookies, the services you have requested, such as shopping carts or electronic invoicing, cannot be provided.
Performance
Performancex
Ces cookies collectent des informations sur la manière dont vous utilisez un site Web, par exemple les pages que vous visitez le plus souvent et si vous recevez des messages d’erreur. Ces cookies ne collectent pas d’informations permettant de vous identifier personnellement ; toutes les informations sont anonymes et sont utilisées uniquement pour améliorer le fonctionnement du site Web.
These cookies are essential to allow you to browse a website and use its features. Without these cookies, the services you have requested, such as shopping carts or electronic invoicing, cannot be provided.
Fonctionnel/ Functional
Fonctionnel/ Functionalx
Ces cookies permettent au site Web de mémoriser les choix que vous faites (tels que votre nom d’utilisateur, votre langue ou votre emplacement) et de fournir des fonctionnalités plus personnelles. Par exemple, un site Internet peut vous fournir une météo locale en stockant dans un cookie la région dans laquelle vous vous trouvez actuellement.
These cookies allow the website to remember choices you make (such as your username, language or location) and provide more personal features. For example, a website can provide you with local weather by storing in a cookie the region in which you are currently located.
Publicité/ Advertising
Publicité/ Advertisingx
Ces cookies sont utilisés pour diffuser des publicités plus pertinentes pour vous et vos intérêts. Ils sont également utilisés pour limiter le nombre de fois où vous voyez une publicité et pour aider à mesurer l’efficacité des campagnes publicitaires.
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns.
20 years of experience in marketing, asset management and creation.
Gives meaning to large data set by transforming it into relevant information (via a methodology, a rating system, a reporting repository, a content structure, etc.).
International and multi-sector experience, in a wide variety of environments, but always with a strong entrepreneurial culture.