H-Ideas aims at re-establishing trust in the financial world. Today, this trust is challenged. We believe part of the reason for this can be found in the lack of alignment between what financial companies provide and what their clients actually need from them.

H-Ideas advises you on how to:

  • Strategically position your company in connection with the goals of your clients.
  • Differentiate your proposition.
  • Express this proposition in a way that motivates clients and prospects.

As a result, you can win more business and keep what you have longer.

H-Ideas is the co-inventor of the only index that measures how asset managers show their commitment to Responsible Investment in their brand: the Responsible Investment Brand Index (RIBI™) www.ri-brandindex.org.

H-Ideas commits to the following collective organisations to promote a sustainable development of the financial sector:

H-Ideas’ Pledge

« We pledge to provide advice that is in the best interest of our clients, of the financial system’s fair functioning and of society’s sustainable development. We require our employees and partners to commit to this Pledge. We encourage our clients to care profoundly about their societal responsibility and act accordingly. »

This pledge is supported by our Corporate Social Responsibility Policy.

What H-Ideas brings you

A unique combination of expertise in marketing, branding and finance: we bring you perspectives from other industries and in-depth knowledge of your speciality.

Our best ideas for your individual situation. At our size, each client is unique.

A combined experience of several decades working in investment companies. We have experienced and solved the problems you face.

Completely independent advice, not influenced by any other thing we want to sell: there isn’t anything else.

Your H-Ideas experts

H-Ideas works with a network of experts and calls on the best skills to solve your specific issues. We have already worked several times with each of these experts and we take full responsibility for the quality of their delivery. They all have between 15 to 25 years experience in each of their specialty and therefore have an immediate impact on your project.

Jean-François Hirschel
Jean-François Hirschel

CEO & Founder

Maurin Defrance
Dr Claude Diderich
Claire Duport
Martin Forrest
Markus Kramer
Timothy Ringler

They trust us

Aviva Investor

Positioning and differentiation of a multi-assets product offer.


Advice on strategic positionning and its communication

CPR Asset Management

Position thematic strategies with investors

DCM Systematic

Strategic positioning and Brand


Advice on Product Marketing and Communication

Groupama Asset Management

Advice on Distribution Strategy

La Banque Postale Asset Management

Strategic Analysis of the Product Range

Groupe La Française

Advice on designing a value system


Brand strategy


Strategic positioning and messaging for the Private Equity Financial Inclusion Fund

Pictet Asset Management

Advice on Responsible Investment Marketing

Sanso Investment Solutions

Advice on international development

Scor Investment Partners

Outsourced Marketing

SYZ Group

Advice on Responsible Investment


Investment policy in the investment strategies

Varenne Capital Partners

Strategic Marketing Advice

A multi billion dollars quant based alternative manager

Advice on marketing strategy and positioning

Sharing our thoughts with you