H-Ideas aims at re-establishing trust in the financial world by advising companies of this sector on how to:
As a result, you can win more business and keep what you have longer.
H-Ideas is the only European financial marketing consultancy to sign the Principles for Responsible Investment:
« We pledge to provide advice that is in the best interest of our clients, of the financial system’s fair functioning and of society’s sustainable development. We require our employees and partners to commit to this Pledge. We encourage our clients to care profoundly about their societal responsibility and act accordingly. »
This pledge is supported by our Corporate Social Responsibility Policy.
A unique combination of expertise in marketing, branding and finance. You benefit from the best practices of the most advanced marketing sectors, as well as our knowledge of your business.
At our size, every client is unique. Our advice is independent, unbiased by the intention to sell you something else, because we have nothing else to sell. You get our best ideas for your specific situation.
Decades of combined experience in financial companies.
You get concrete, pragmatic solutions that are in tune with the realities of your business.
A partner on a human scale. Your budget pays for the experience and time of senior consultants, nothing else.
Responsible Investment Brand Index – RIBI™
600+ Asset Managers.
Global Universe.
7th edition.
Swiss Private Banking Identity Index – SPBIx™
59+ Private Banks.
Switzerland.
1st edition.
H-Ideas works with a network of experts and calls on the best skills to solve your specific issues. We have already worked several times with each of these experts and we take full responsibility for the quality of their delivery. They all have between 15 to 25 years experience in each of their specialty and therefore have an immediate impact on your project.
CEO & Founder
Branding strategy
Positioning and differentiation of a multi-assets product offer.
Brand strategy.
Advice on strategic positionning and its communication
Position thematic strategies with investors
Strategic positioning and Brand
Brand strategy
Product offer management
Advice on Distribution Strategy
Strategic Analysis of the Product Range
Advice on designing a value system
Brand strategy
Strategic positioning and messaging for the Private Equity Financial Inclusion Fund
Advice on Responsible Investment Marketing
Advice on international development
Outsourced Marketing
Advice on Responsible Investment
Investment policy in the investment strategies
Strategic Marketing Advice
Advice on marketing strategy and positioning
If one of your New Year’s resolutions is to finally put AI to work for your business, let me share a few lessons from my own experience. I hope they will prove useful. One important caveat: I am a marketing professional using AI, not an AI specialist. So, this is a practitioner’s point of view.…
The global asset management industry is being roiled by profound changes on multiple fronts. Market volatility has spiked in recent years amid economic uncertainty, while geopolitical instability – from trade tensions to regional conflicts – adds further unpredictability. Asset managers also grapple with generational shifts as younger investors (and employees) demand more purpose-driven, tech-savvy financial…
This article published on Informa Connect summarises the thoughts of the panel held during the last IMpower FundForum with Amparo Sampedro from Generali Investments, Laurent H. Auchlin from Anglo-Swiss Advisors and Pierre Bonart, CFA, CAIA from Edmond de Rothschild.
Discover the article: Will ChatGPT replace the fund selectors? Fund buyers speak out!
In this article finews presents and comments on the results of the 2025 edition of the Responsible Investment Brand Index (RIBITM). It focuses on the changes in the rankings in the Swiss asset management industry.
To learn more: https://www.finews.com/news/english-news/67141-ribi-index-2025-ubs-am-pictet-jean-francois-hirschel-markus-kramer
In this article, Olivia Bybel and Joseph Eden present and comment on the results of the 2025 edition of the Responsible Investment Brand Index (RIBITM). In particular, they highlight the developments and discrepancies in different parts of the world.
To learn more: https://citywire.com/selector/news/us-asset-manager-enters-top-10-for-esg-legitimacy/a2463471
In this article, Ali Al-Enazi presents and comments on the results of the 2025 edition of the Responsible Investment Brand Index (RIBITM). Asset managers are also interviewed to give their views on the subject: you will discover the opinions of DPAM, Pictet AM and Nuveen, the only US manager to make it into the top 10 of RIBI’s best-rated managers.
To learn more : https://www.pwmnet.com/dpam-candriam-and-pictet-embrace-responsible-investment-branding
A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:
