Asset managers must voice their beliefs and objectives. Now more than ever.

Discover the sixth edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews 600 worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture.

To learn more: www.ri-brandindex.org

What does a good ESG brand look like?

From the lacklustre performance of green funds, regulatory changes, political debates around ESG in the US to the cacophony of rating agencies: responsible investing is increasingly like navigating a maze. Trying to find your way by changing direction every time you hit a wall, yet knowing fully well that the only way out is going…

The product range review: a critical strategic exercise

Is your fleet ready? An asset manager’s product range review is crucial to ensure that all products are aligned with the company’s strategy, its profitability targets, its marketing objectives, and are optimal from a risk-management perspective (operational, regulatory, reputational, and ESG). In this article, we outline the issues covered by a product range review and…

Is ESG marketing today the hedge fund marketing of the 2000s?

I recently attended a conference on ESG. I was impressed by the passion, expertise, and commitment of the speakers. However, I was disturbed by the extent to which they made themselves unapproachable: an endless succession of jargon, acronyms, United Nations Sustainable Development Goals presented with their numbers, assuming that the audience knew the corresponding theme…