Elliot Smither at Professional Wealth Management (PWM) writes an in-depth coverage of the 2026 edition of the Swiss External Asset Managers Identity Index (SEAMIx™)
SEAMIx shows that in a sector under significant pressure from standardisation and commoditisation, brand is an under-exploited strategic asset for differentiating, attracting and retaining clients, protecting margins, and attracting talent and partners.
A new index measures, for the first time, what Switzerland’s largest independent wealth managers stand for and how visibly they say it. Three quarters have no consistent claim about themselves. In a sector consolidating under regulatory cost and rapid standardisation, that is a strategic exposure rather than a marketing detail. Zurich and Geneva, 7 September…
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A new index measures, for the first time, the quality of the brand architecture of Switzerland’s independent asset managers and the extent to which they communicate it effectively. Three-quarters of them lack a coherent message. In a sector undergoing rapid consolidation, subject to regulatory costs and rapid standardisation, this is a strategic issue rather than…
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Is ChatGPT really replacing fund selectors? A year ago, the answer seemed straightforward: AI was an impressive assistant, but no substitute for experienced fund selectors. Twelve months later, that answer is becoming much harder to give. At Fund Forum 2026, Laurent Auchlin (Anglo Swiss Advisors), Pierre Bonart (Edmond de Rothschild) and Amparo Sampedro (Generali Asset…
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The Responsible Investment Brand Index says the top performers are the ones that are being clear about who they are, and consistent in proving it.
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The 2026 Responsible Investment Brand Index finds Swiss asset managers substantively strong on sustainable investing — but falling short when it comes to communicating it. UBS Asset Management drops to seventh place and loses its Avant-Gardist status.
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A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:
