Elliot Smither at Professional Wealth Management (PWM) writes an in-depth coverage of the 2026 edition of the Swiss External Asset Managers Identity Index (SEAMIx™)
SEAMIx shows that in a sector under significant pressure from standardisation and commoditisation, brand is an under-exploited strategic asset for differentiating, attracting and retaining clients, protecting margins, and attracting talent and partners.
