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Category Archives: Opinion
How embracing the uniqueness of the financial sector can help marketers succeed
By Jean-François Hirschel
27 august 2024
Most industries have their own codes, habits and language. A successful...
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Asset managers must voice their beliefs and objectives. Now more than ever.
By Jean-François Hirschel
16 april 2024
Discover the sixth edition of the Hirschel & Kramer Responsible Investment...
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What does a good ESG brand look like?
By Jean-François Hirschel
26 february 2024
From the lacklustre performance of green funds, regulatory changes, political...
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The product range review: a critical strategic exercise
By Jean-François Hirschel
16 october 2023
Is your fleet ready? An asset manager’s product range review is crucial to...
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Is ESG marketing today the hedge fund marketing of the 2000s?
By Jean-François Hirschel
4 october 2023
I recently attended a conference on ESG. I was impressed by the passion,...
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Create a genuine, differentiated value system. Top-10 tips
By Jean-François Hirschel
12 september 2022
Lessons learned from analysing value systems of 500 asset managers worldwide....
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Marketing : All the ingredients for a demanding recipe.
By Jean-François Hirschel
15 june 2022
A few years ago, when I was interviewing with the CEO of an asset manager for...
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Branding for asset and wealth managers: your anchor of stability
By Jean-François Hirschel
9 may 2022
Rising commodity prices, inflation, central bank policy changes, shifting...
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Asset Managers must emphasise their role in the construction of a fairer and safer future
By Jean-François Hirschel
20 october 2021
Discover the fourth edition of the Hirschel & Kramer Responsible Investment...
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The Power of [Brand] Values for the Finance Industry
By Jean-François Hirschel
11 may 2021
"Your core values are the deeply held beliefs that authentically describe your...
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The Power of Purpose for the Finance Industry
By Jean-François Hirschel
17 march 2021
In today’s globally connected and complex economy, true differentiation on a...
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Asset managers are on a journey requiring increased speed to capitalise on the opportunities ahead
By Jean-François Hirschel
5 november 2020
Discover the third edition of the Hirschel & Kramer Responsible Investment...
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