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Category Archives: Opinion
Brand, Product & Distribution Strategy for Finance | H-Ideas
Category "Opinion"
Asset Managers, now is your chance
Opinion
By Jean-François Hirschel
25 may 2020
There will never be a better time to endorse societal responsibility As...
Details
Four Communication Best Practices to Make you Win: Best Practice #4 - All things equal, the best communicator wins the business
Opinion
By Jean-François Hirschel
17 february 2020
This is the fourth “Communication Best Practice” that can help you convert the...
Details
Four Communication Best Practices to Make you Win : Best Practice #3 - Communication takes place in the ear of the listener not the mouth of the speaker
Opinion
By Jean-François Hirschel
10 february 2020
This is the third of four “Communication Best Practices” that can help you...
Details
Four Communication Best Practices to Make you Win: Best Practice #2 - The client is more focused on his problems than your powers
Opinion
By Jean-François Hirschel
3 february 2020
This is the second of four “Communication Best Practices” that can help you...
Details
Four Communication Best Practices to Make you Win: Best Practice #1 – It’s all about emotion
Opinion
By Jean-François Hirschel
27 january 2020
There are 4 000 investment managers in Europe. They all visit the same clients...
Details
Assets and awareness of Responsible Investment continue to rise –yet asset managers still struggle to express their often-good intent through their brand.
Opinion
By Jean-François Hirschel
14 october 2019
Discover the second edition of the Hirschel & Kramer Responsible Investment...
Details
Branding for Asset and Wealth Managers: The Secret Treasure is in your DNA
Opinion
By Jean-François Hirschel
24 june 2019
The number of asset management M&A deals increased by close to 20% from...
Details
Are you ready for retail distribution?
Opinion
By Jean-François Hirschel
11 february 2019
Many successful institutional asset managers are asking themselves whether they...
Details
Responsible Investment is not reflected in how Asset Managers convey their identity
Opinion
By Jean-François Hirschel
14 november 2018
Discover the new index, Hirschel & Kramer Responsible Investment Brand...
Details
Finding the Holy Grail in asset management: lessons from Beethoven
Opinion
By Jean-François Hirschel
14 june 2018
The challenge was monumental. Others might have simply given up. Not Beethoven....
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