H-Ideas
Will ChatGPT replace the fund selectors?
This article published on Informa Connect summarises the thoughts of the panel...
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What’s my brand to you? The role of culture in manager selection
During the last IMpower Fund Forum, Jean-François Hirschel, H-Ideas, moderated...
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What does an IT engineer have to do with marketing? More than you might think.
Jean-François Hirschel I trained as an IT engineer at the Swiss Federal...
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What does a good ESG brand look like?
From the lacklustre performance of green funds, regulatory changes, political...
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Using AI to compare the brands of 600 asset managers: lessons from the trenches
If one of your New Year’s resolutions is to finally put AI to work for your...
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US asset manager enters top 10 for ESG legitimacy
In this article, Olivia Bybel and Joseph Eden present and comment on the...
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Unlocking Strategic Power for Swiss Private Banks
We are happy to announce the publication of the Swiss Private Banking Identity...
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Turning Identity into Advantage
A new index measures, for the first time, the quality of the brand architecture...
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The product range review: a critical strategic exercise
Is your fleet ready? An asset manager’s product range review is crucial to...
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The Power of Purpose for the Finance Industry
In today’s globally connected and complex economy, true differentiation on a...
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The Power of [Brand] Values for the Finance Industry
"Your core values are the deeply held beliefs that authentically describe your...
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The CEO marketing challenge
During the last IMpower Fund Forum, Jean-François Hirschel, H-Ideas, moderated...
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