H-Ideas
Preparing for that all-important final pitch: Being comfortable with the foreseeable allows you to manage what is not.
A former colleague recently reminded me of a memorable late-night rehearsal...
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Pictet Clinches Top Spot, Surpassing UBS Asset Management
In this article finews presents and comments on the results of the 2025 edition...
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Now is the time for asset managers to build their reputation as positive agents of change
PRESS RELEASE - Zurich, 28 March 2023 The Responsible Investment Brand Index...
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No US managers make top 10 for ESG legitimacy in 2026
The Responsible Investment Brand Index says the top performers are the ones...
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Marketing : All the ingredients for a demanding recipe.
A few years ago, when I was interviewing with the CEO of an asset manager for...
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Launch of strategic marketing consultancy : H-Ideas
PRESS RELEASE Jean-François Hirschel launches strategic marketing consultancy...
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Is ESG marketing today the hedge fund marketing of the 2000s?
I recently attended a conference on ESG. I was impressed by the passion,...
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Investment jargon does not trigger emotion
An article from Finews.ch to discover here:...
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Identity: The overlooked key to asset management's future
The global asset management industry is being roiled by profound changes on...
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Identity moves to centre stage in asset management
Asset managers, troubled by converging strategies and falling fees, are...
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How embracing the uniqueness of the financial sector can help marketers succeed
Most industries have their own codes, habits and language. A successful...
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Having a good product is a tiny part of the journey to success
Interview, 20th November 2022 fundplat.com Jean-François Hirschel, CEO &...
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