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Swiss private banks must compete on identity, not just reputation

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Press Revue

With tradition no longer enough to secure loyalty or growth, Swiss private banks are turning to brand identity as a key driver of long-term performance.

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Category: H-Ideas in the pressBy Jean-François Hirschel26 January 2026
Jean-François Hirschel

Author: Jean-François Hirschel

CEO and founder of strategic marketing consultancy, H-Ideas

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    Christophe Orly
    Christophe Orly
    • Expertise in investment strategy, sustainable investment, equity and multi-asset portfolio management.
    • Business development leader in specialized asset management firms as well as in large international groups.
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    Eric Cockshutt
    Eric Cockshutt

    A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:

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    Katharine Foda
    Katharine Foda
    • Expert in marketing and communications in the asset management industry.
    • 20 years of experience managing central and local marketing teams in asset management firms.
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    Laurent Auchlin
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    Claire Harding, CFA MBA
    Claire Harding
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