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Daily Archives: 15 June 2022

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Marketing : Les ingrédients pour réussir une recette exigeante

Marketing : All the ingredients for a demanding recipe.

OpinionBy Jean-François Hirschel15 June 2022

A few years ago, when I was interviewing with the CEO of an asset manager for the position of Head of Marketing, I asked him the question: « What do you expect from Marketing?” » The answer was instantaneous: « I don’t know, you tell me. » Head of Marketing was a new position for…

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Claire Harding, CFA MBA
Claire Harding
  • 25 years experience in asset management.
  • Strong technical grounding.
  • Investment Consultant relations experience.
  • International experience.
  • More information on: LinkedIn