Gestion d'actifs

Asset Managers, now is your chance

There will never be a better time to endorse societal responsibility As countries around Europe start to emerge from lockdown, we find ourselves in a world with just a few certainties and many unknowns. One certainty for sure is that the economic impact of the lockdown was sudden and is profound: while the International Monetary…

Remporter le mandat de la communication

Four Communication Best Practices to Make you Win: Best Practice #4 – All things equal, the best communicator wins the business

This is the fourth “Communication Best Practice” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into a story…

Communication belief - H-Ideas

Four Communication Best Practices to Make you Win : Best Practice #3 – Communication takes place in the ear of the listener not the mouth of the speaker

This is the third of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…

Focaliser sur les produits pas les problèmes

Four Communication Best Practices to Make you Win: Best Practice #2 – The client is more focused on his problems than your powers

This is the second of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…

Hirschel and Kramer (H&K) Responsible Investment Brand Index

Assets and awareness of Responsible Investment continue to rise –yet asset managers still struggle to express their often-good intent through their brand.

Discover the second edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews all European asset managers among the 400 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org

Retail Distribution

Are you ready for retail distribution?

Many successful institutional asset managers are asking themselves whether they should add retail distribution to their armouries. If they take the decision to go into retail, how should they approach the critical challenges of identifying the right distribution channels; establishing the right operational structure for retail sales and anticipating retail market trends? Why expand into…