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Daily Archives: 27 August 2024

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Marketing Financier

How embracing the uniqueness of the financial sector can help marketers succeed

OpinionBy Jean-François Hirschel27 August 2024

Most industries have their own codes, habits and language. A successful marketing approach in any of them must take full account of these particularities. Financial management is an example and the focus of this discussion. In fact, the work is twice as hard because the marketing effort must take place at two levels: inside the…

Revue de presse

The CEO marketing challenge

H-Ideas in the pressBy Jean-François Hirschel27 August 2024

During the last IMpower Fund Forum, Jean-François Hirschel, H-Ideas, moderated a roundtable with five asset managers Chief Executive Officers about the marketing challenges in the industry: Emmanuelle Mourey (LBP AM), Louis Bourrousse (SCOR IM), Peter de Coensel (DPAM), Nicolas Faller (UBP AM), Ian Simm (Impax AM).

Informa Connect published the main takeaways of this roundtable..

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Eric Cockshutt
Eric Cockshutt

A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:

  • Create and coordinate organization and process around responsible investment (ESG) initiatives.
  • Define and support your collaborative and direct engagement activities.
  • Create an RFP and DDQ process, and successfully respond to such requests for you.
  • For more information: LinkedIn
Katharine Foda
Katharine Foda
  • Expert in marketing and communications in the asset management industry.
  • 20 years of experience managing central and local marketing teams in asset management firms.
  • Focusing on brand consistency, product positioning, content quality and team efficiency (processes, tools, budget)
  • For more information: LinkedIn
Laurent Auchlin
Laurent Auchlin
  • Expert in asset and wealth management. 25 years’ experience in internationally renowned banks.
  • Pioneer of open architecture and manager selection methodologies.
  • Our partner for all projects where buy-side vision is critical.
  • More background information at: LinkedIn
Claire Harding, CFA MBA
Claire Harding
  • 25 years experience in asset management.
  • Strong technical grounding.
  • Investment Consultant relations experience.
  • International experience.
  • More information on: LinkedIn