A new index measures, for the first time, the quality of the brand architecture of Switzerland’s independent asset managers and the extent to which they communicate it effectively. Three-quarters of them lack a coherent message.
In a sector undergoing rapid consolidation, subject to regulatory costs and rapid standardisation, this is a strategic issue rather than a mere marketing detail.
Discover the first edition of the Swiss External Asset Managers Identity Index, SEAMIxTM, at www.seamix.ch
