PRESS RELEASE Jean-François Hirschel launches strategic marketing consultancy H-Ideas New agency to advise financial services, technology and fintech companies on strategic marketing Geneva, Switzerland – 10 April 2018 Jean-François Hirschel, a leading financial services marketer, has launched a strategic marketing consultancy H-Ideas. H-Ideas advises financial services, technology and fintech companies on all aspects of marketing…
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Pont of view of H-Ideas on how finance reinvent itself in Switzerland. Read the article
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The challenge was monumental. Others might have simply given up. Not Beethoven. Instead he clenched the rod between his teeth so that when he pressed down hard on the piano keys he could feel a faint vibration. Guided by these vibrations and a vision of what he alone could offer his audience, Beethoven persevered. His…
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An article from Finews.ch to discover here: https://www.finews.ch/news/banken/32414-jean-francois-hirschel-marketing-fonds-emotionen-luxus-jargon or read below (English translation): “Investment jargon does not trigger emotion” 05 July 2018 – by Samuel Gerber Jean-François Hirschel led the marketing for a Swiss fund manager for many years. Now he has set-up his own consultancy and explains to finews.ch why the industry does not…
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One year ago, I created H-Ideas. It has been a busy, productive year and I would like to thank you for your time, attention and most of all for the trust you have placed in me. Indeed, the most gratifying aspect of this first year is the openness and depth of discussions I have had…
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Discover the new index, Hirschel & Kramer Responsible Investment Brand Index, the first of its kind. It reviews all European asset managers among the 400 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org
