PRESS RELEASE
Jean-François Hirschel launches strategic marketing consultancy H-Ideas
New agency to advise financial services, technology and fintech companies on strategic marketing
Geneva, Switzerland – 10 April 2018
Jean-François Hirschel, a leading financial services marketer, has launched a strategic marketing consultancy H-Ideas. H-Ideas advises financial services, technology and fintech companies on all aspects of marketing including strategy, positioning and messaging, branding, products, distribution strategy and channels and communications including PR.
H-Ideas can help CEOs, Marketing Directors, Distribution Directors, and Strategy Directors with:
1. Strategic positioning.
It advises organisations on developing a long-term vision through which to focus their execution on the right products and services for the right clients in the right markets. This includes clarifying and bringing their points of differentiation to centre stage and expressing them in ways that resonate strongly with their clients.
2. Using marketing to convert opportunities into business success.
Is your organisation leveraging the marketing mix to best effect? Companies can benefit from the insights and long-term marketing experience of H-Ideas’ consultants to boost their success. This includes developing a marketing plan for a company and/or specific products, assessing marketing for business development with prospects and current clients or researching the best distribution channels for your products.
3. Organisational and operational marketing improvements.
H-Ideas can advise on how to configure your marketing function, position it within your firm and structure its interactions with other teams in your company for optimal efficiency and success.
Jean-François Hirschel, founder and CEO, H-Ideas said: “The overpromising offer, the eternal marketing din emanating from companies pushing their products and the quasi-immediate access to information available from the internet and social media create a decision-making challenge for all consumers be they organisations, investors or individuals. There is an opportunity for financial services firms to overcome the huge profitability pressure they are submitted to, by developing the right strategic positioning, messaging and plan with their clients’ goals in mind. They can cut through the marketing noise to build trust and sustainable profitable business relationships with their customers. H-Ideas looks forward to sharing its strategic marketing insights and experience with companies to help them boost their profitable growth.”
Jean-François Hirschel, founder and CEO, H-Ideas has 25 years’ experience of marketing in the financial sector with deep knowledge of asset management and technology. Prior to establishing H-Ideas, Jean-François was Head of Marketing and Product Development and Member of the Executive Committee at Unigestion, a leading privately-held asset manager. He created and led Unigestion’s marketing team of over 15 people based in Geneva and London. During his decade at Unigestion from 2007 to 2017, his team and marketing strategies contributed significantly to the three-fold growth of assets under management to US$ 26.5 billion, as of 31 December 2017.
Previously Jean-François held senior marketing positions at Société Générale Asset Management and Paribas Asset Management. He earned his MSc in Computer Science in 1993 from the École polytechnique fédérale de Lausanne (EPFL). He also participated in an exchange programme in Computer Science with Carnegie Mellon University (Pittsburgh, PA, U.S.A.).
H-Ideas is based in Geneva and its client roster includes Groupama Asset Management, La Banque Postale Asset Management and Sanso IS among others.
For further information and interviews, please contact:
Jean-François Hirschel
Founder, CEO, H-Ideas
M: +41 22 561 8412
jfhirschel@h-ideas.ch
or
Martin Forrest
PR Consultant
M: +33 7 89 69 54 25
martinbforrest@gmail.com
