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Author's archives: Jean-François Hirschel
How embracing the uniqueness of the financial sector can help marketers succeed
By Jean-François Hirschel
27 august 2024
Most industries have their own codes, habits and language. A successful...
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The CEO marketing challenge
By Jean-François Hirschel
27 august 2024
During the last IMpower Fund Forum, Jean-François Hirschel, H-Ideas, moderated...
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The 10 global asset managers at the ‘avant-garde’ of ESG
By Jean-François Hirschel
17 april 2024
A review of the last Citywire Selector article about H&K Responsible...
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Asset managers must voice their beliefs and objectives. Now more than ever.
By Jean-François Hirschel
16 april 2024
Discover the sixth edition of the Hirschel & Kramer Responsible Investment...
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What does a good ESG brand look like?
By Jean-François Hirschel
26 february 2024
From the lacklustre performance of green funds, regulatory changes, political...
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The product range review: a critical strategic exercise
By Jean-François Hirschel
16 october 2023
Is your fleet ready? An asset manager’s product range review is crucial to...
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Is ESG marketing today the hedge fund marketing of the 2000s?
By Jean-François Hirschel
4 october 2023
I recently attended a conference on ESG. I was impressed by the passion,...
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Revealed: The leaders and laggards of responsible investing
By Jean-François Hirschel
3 april 2023
A review of the last Citywire Selector article about H&K Responsible...
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Now is the time for asset managers to build their reputation as positive agents of change
By Jean-François Hirschel
28 march 2023
PRESS RELEASE - Zurich, 28 March 2023 The Responsible Investment Brand Index...
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Having a good product is a tiny part of the journey to success
By Jean-François Hirschel
21 november 2022
Interview, 20th November 2022 fundplat.com Jean-François Hirschel, CEO &...
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Create a genuine, differentiated value system. Top-10 tips
By Jean-François Hirschel
12 september 2022
Lessons learned from analysing value systems of 500 asset managers worldwide....
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Marketing : All the ingredients for a demanding recipe.
By Jean-François Hirschel
15 june 2022
A few years ago, when I was interviewing with the CEO of an asset manager for...
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