PRESS RELEASE
Geneva, Switzerland – [July 1st, 2020]
H-Ideas has signed the Principles for Responsible Investment (PRI), making it the first European strategic financial marketing consultancy to become a signatory of the world’s leading proponent of responsible investment, supported by the United Nations.
Jean-François Hirschel, Founder and CEO of H-Ideas declares: « The recent pandemic and subsequent financial and social crisis has shown how society at large needs a stronger alignment between asset owners and asset managers. As a service provider to the investment industry, H-Ideas is committed to re-establishing trust in the financial world. We are proud to express this commitment by signing the PRI and contributing to a better future, together with asset owners and asset managers. We advise both asset and wealth managers on how to express their Responsible Investment (RI) convictions in their brand, how to strategically position their RI product offering and how to build and express both of these in a way which connects with the needs of their clients.»
Fiona Reynolds, CEO of the PRI declares: « By signing the PRI, H-Ideas is sending an important message to the investment community that sustainable investing and recognising the importance of ESG issues is vital to sound investment practices. We welcome H-Ideas as a signatory and look forward to working with them. »
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H-Ideas is based in Geneva, Switzerland, advises European clients and focuses on re-establishing trust in the financial world. Today, this trust is challenged. We believe part of the reason for this can be found in the lack of alignment between what financial companies provide and what their clients actually need from them.
H-Ideas advises financial companies on how to:
- Strategically position to align with the goals of their clients.
- Differentiate their proposition.
- Express this proposition in a way that motivates clients and prospects alike.
- Integrate their Responsible Investment beliefs in their marketing in a credible way and one which speaks to their audience.
H-Ideas is the co-creator of the H&K Responsible Investment Brand Index (RIBITM), the only index which measures the connection between what investment managers do in terms of RI and how they project it in their brand ( www.ri-brandindex.org ).
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The PRI is the world’s leading proponent of responsible investment.
It works to understand the investment implications of environmental, social and governance (ESG) factors and to support its international network of investor signatories in incorporating these factors into their investment and ownership decisions. The PRI acts in the long-term interests of its signatories, of the financial markets and economies in which they operate and ultimately of the environment and society as a whole.
The PRI is truly independent. It encourages investors to use responsible investment to enhance returns and better manage risks, but does not operate for its own profit; it engages with global policymakers but is not associated with any government; it is supported by, but not part of, the United Nations.
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For further information and interviews, please contact:
Jean-François Hirschel
Founder, CEO, H-Ideas
M: +41 22 561 8412
jfhirschel@h-ideas.ch
Website: https://www.h-ideas.ch
