Focaliser sur les produits pas les problèmes

Four Communication Best Practices to Make you Win: Best Practice #2 – The client is more focused on his problems than your powers

This is the second of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…