Swiss private banking has been under pressure for years, as rankings and sector studies repeatedly show. An index, however, shifts the focus to brand identity. It identifies progress – but also persistent challenges.
With tradition no longer enough to secure loyalty or growth, Swiss private banks are turning to brand identity as a key driver of long-term performance.
If one of your New Year’s resolutions is to finally put AI to work for your business, let me share a few lessons from my own experience. I hope they will prove useful. One important caveat: I am a marketing professional using AI, not an AI specialist. So, this is a practitioner’s point of view.…
A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:
