No US managers make top 10 for ESG legitimacy in 2026
The Responsible Investment Brand Index says the top performers are the ones that are being clear about who they are, and consistent in proving it.
Responsible Investment: UBS Asset Management Loses Avant-Gardist Status
The 2026 Responsible Investment Brand Index finds Swiss asset managers substantively strong on sustainable investing — but falling short when it comes to communicating it. UBS Asset Management drops to seventh place and loses its Avant-Gardist status.
Identity moves to centre stage in asset management
Asset managers, troubled by converging strategies and falling fees, are increasingly trying to differentiate themselves by beliefs and brand, rather than products.
Clarity Turns Conviction into Competitive Edge
Discover the eighth edition of the Responsible Investment Brand Index (RIBITM). It reviews more than 600 worldwide asset managers, to assess how their actual commitment to responsible investment relates to their brand architecture
Swiss Private Banking: These Are the Branding Leaders
Swiss private banking has been under pressure for years, as rankings and sector studies repeatedly show. An index, however, shifts the focus to brand identity. It identifies progress – but also persistent challenges.
Swiss private banks must compete on identity, not just reputation
With tradition no longer enough to secure loyalty or growth, Swiss private banks are turning to brand identity as a key driver of long-term performance.
