Communication belief - H-Ideas

Four Communication Best Practices to Make you Win : Best Practice #3 – Communication takes place in the ear of the listener not the mouth of the speaker

Opinion

This is the third of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…

Focaliser sur les produits pas les problèmes

Four Communication Best Practices to Make you Win: Best Practice #2 – The client is more focused on his problems than your powers

Opinion

This is the second of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…

Hirschel and Kramer (H&K) Responsible Investment Brand Index

Assets and awareness of Responsible Investment continue to rise –yet asset managers still struggle to express their often-good intent through their brand.

Opinion

Discover the second edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews all European asset managers among the 400 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture.
To learn more: www.ri-brandindex.org

Retail Distribution

Are you ready for retail distribution?

Opinion

Many successful institutional asset managers are asking themselves whether they should add retail distribution to their armouries. If they take the decision to go into retail, how should they approach the critical challenges of identifying the right distribution channels; establishing the right operational structure for retail sales and anticipating retail market trends? Why expand into…