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Category Archives: Opinion

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Marketing : Les ingrédients pour réussir une recette exigeante

Marketing : All the ingredients for a demanding recipe.

OpinionBy Jean-François Hirschel15 June 2022

A few years ago, when I was interviewing with the CEO of an asset manager for the position of Head of Marketing, I asked him the question: « What do you expect from Marketing?” » The answer was instantaneous: « I don’t know, you tell me. » Head of Marketing was a new position for…

La marque des gérants d'actifs

Branding for asset and wealth managers: your anchor of stability

OpinionBy Jean-François Hirschel9 May 2022

Rising commodity prices, inflation, central bank policy changes, shifting challenges of ESG and even social unrest – we are living through unprecedented times. Without a doubt, these are unsettling issues to deal with for asset and wealth managers, but also for their clients. A month after the start of the Ukrainian war, the far-reaching consequences…

Hirschel and Kramer (H&K) Responsible Investment Brand Index

Asset Managers must emphasise their role in the construction of a fairer and safer future

OpinionBy Jean-François Hirschel20 October 2021

Discover the fourth edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews the 500 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org

The Power of Values

The Power of [Brand] Values for the Finance Industry

OpinionBy Jean-François Hirschel11 May 2021

“Your core values are the deeply held beliefs that authentically describe your soul.”. John C. Maxwell A ‘value system’ is a coherent set of beliefs and attitudes that influences every part of who we are and how we behave. Values are the deepest parts of what make us human, governing how we see the world…

The Power of Purpose

The Power of Purpose for the Finance Industry

OpinionBy Jean-François Hirschel17 March 2021

In today’s globally connected and complex economy, true differentiation on a product or service level is getting ever harder to achieve – not everyone is Apple. Even Tesla is starting to struggle as the incumbent automotive players are catching up with producing similar, if not better, electric cars. For most business leaders, the recognition is…

Hirschel and Kramer (H&K) Responsible Investment Brand Index

Asset managers are on a journey requiring increased speed to capitalise on the opportunities ahead

OpinionBy Jean-François Hirschel5 November 2020

Discover the third edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews all European asset managers among the 500 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org

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Eric Cockshutt
Eric Cockshutt

A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:

  • Create and coordinate organization and process around responsible investment (ESG) initiatives.
  • Define and support your collaborative and direct engagement activities.
  • Create an RFP and DDQ process, and successfully respond to such requests for you.
  • For more information: LinkedIn
Katharine Foda
Katharine Foda
  • Expert in marketing and communications in the asset management industry.
  • 20 years of experience managing central and local marketing teams in asset management firms.
  • Focusing on brand consistency, product positioning, content quality and team efficiency (processes, tools, budget)
  • For more information: LinkedIn
Laurent Auchlin
Laurent Auchlin
  • Expert in asset and wealth management. 25 years’ experience in internationally renowned banks.
  • Pioneer of open architecture and manager selection methodologies.
  • Our partner for all projects where buy-side vision is critical.
  • More background information at: LinkedIn
Claire Harding, CFA MBA
Claire Harding
  • 25 years experience in asset management.
  • Strong technical grounding.
  • Investment Consultant relations experience.
  • International experience.
  • More information on: LinkedIn