Discover the fourth edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews the 500 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org
“Your core values are the deeply held beliefs that authentically describe your soul.”. John C. Maxwell A ‘value system’ is a coherent set of beliefs and attitudes that influences every part of who we are and how we behave. Values are the deepest parts of what make us human, governing how we see the world…
In today’s globally connected and complex economy, true differentiation on a product or service level is getting ever harder to achieve – not everyone is Apple. Even Tesla is starting to struggle as the incumbent automotive players are catching up with producing similar, if not better, electric cars. For most business leaders, the recognition is…
Discover the third edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews all European asset managers among the 500 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org
There will never be a better time to endorse societal responsibility As countries around Europe start to emerge from lockdown, we find ourselves in a world with just a few certainties and many unknowns. One certainty for sure is that the economic impact of the lockdown was sudden and is profound: while the International Monetary…
This is the fourth “Communication Best Practice” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into a story…
