Discover the new index, Hirschel & Kramer Responsible Investment Brand Index, the first of its kind. It reviews all European asset managers among the 400 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org
A former colleague recently reminded me of a memorable late-night rehearsal session in a Montreal hotel room, preparing a presentation for a final business pitch. Imagine the scene: One day, the phone rings: you are invited to pitch for an investment mandate in a week’s time (often, the notice period is even shorter). At that…
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A few years ago, when I was interviewing with the CEO of an asset manager for the position of Head of Marketing, I asked him the question: « What do you expect from Marketing?” » The answer was instantaneous: « I don’t know, you tell me. » Head of Marketing was a new position for…
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I recently attended a conference on ESG. I was impressed by the passion, expertise, and commitment of the speakers. However, I was disturbed by the extent to which they made themselves unapproachable: an endless succession of jargon, acronyms, United Nations Sustainable Development Goals presented with their numbers, assuming that the audience knew the corresponding theme…
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Most industries have their own codes, habits and language. A successful marketing approach in any of them must take full account of these particularities. Financial management is an example and the focus of this discussion. In fact, the work is twice as hard because the marketing effort must take place at two levels: inside the…
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This is the fourth “Communication Best Practice” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into a story…
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A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:
