La marque des gérants d'actifs

Branding for asset and wealth managers: your anchor of stability

Rising commodity prices, inflation, central bank policy changes, shifting challenges of ESG and even social unrest – we are living through unprecedented times. Without a doubt, these are unsettling issues to deal with for asset and wealth managers, but also for their clients. A month after the start of the Ukrainian war, the far-reaching consequences…

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The Power of Values

The Power of [Brand] Values for the Finance Industry

“Your core values are the deeply held beliefs that authentically describe your soul.”. John C. Maxwell A ‘value system’ is a coherent set of beliefs and attitudes that influences every part of who we are and how we behave. Values are the deepest parts of what make us human, governing how we see the world…

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The Power of Purpose

The Power of Purpose for the Finance Industry

In today’s globally connected and complex economy, true differentiation on a product or service level is getting ever harder to achieve – not everyone is Apple. Even Tesla is starting to struggle as the incumbent automotive players are catching up with producing similar, if not better, electric cars. For most business leaders, the recognition is…

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