The Power of Values

The Power of [Brand] Values for the Finance Industry

“Your core values are the deeply held beliefs that authentically describe your soul.”. John C. Maxwell A ‘value system’ is a coherent set of beliefs and attitudes that influences every part of who we are and how we behave. Values are the deepest parts of what make us human, governing how we see the world…

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The Power of Purpose

The Power of Purpose for the Finance Industry

In today’s globally connected and complex economy, true differentiation on a product or service level is getting ever harder to achieve – not everyone is Apple. Even Tesla is starting to struggle as the incumbent automotive players are catching up with producing similar, if not better, electric cars. For most business leaders, the recognition is…

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H-Ideas signs the Principles for Responsible Investment

PRESS RELEASE Geneva, Switzerland – [July 1st, 2020] H-Ideas has signed the Principles for Responsible Investment (PRI), making it the first European strategic financial marketing consultancy to become a signatory of the world’s leading proponent of responsible investment, supported by the United Nations. Jean-François Hirschel, Founder and CEO of H-Ideas declares: « The recent pandemic…

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