PRESS RELEASE Jean-François Hirschel launches strategic marketing consultancy H-Ideas New agency to advise financial services, technology and fintech companies on strategic marketing Geneva, Switzerland – 10 April 2018 Jean-François Hirschel, a leading financial services marketer, has launched a strategic marketing consultancy H-Ideas. H-Ideas advises financial services, technology and fintech companies on all aspects of marketing…
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A few years ago, when I was interviewing with the CEO of an asset manager for the position of Head of Marketing, I asked him the question: « What do you expect from Marketing?” » The answer was instantaneous: « I don’t know, you tell me. » Head of Marketing was a new position for…
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PRESS RELEASE – Zurich, 28 March 2023 The Responsible Investment Brand Index RIBI™2023 evaluates close to 600 asset managers globally on their ability to translate commitment to responsible development into their brand. Both key RIBI ratings (Commitment and Brand) demonstrate good progress towards embedding responsible investment principles by the industry overall. Analysis at the country…
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Discover the new index, Hirschel & Kramer Responsible Investment Brand Index, the first of its kind. It reviews all European asset managers among the 400 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org
Translated from an interview originally authored in French by Yves Hulmann and published in Allnews on Oct 6th 2020. Original version: https://www.allnews.ch/content/interviews/investissement-responsable-la-sinc%C3%A9rit%C3%A9-de-l%E2%80%99engagement-fera-la-diff%C3%A9rence
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A review of the last Citywire Selector article about H&K Responsible Investment Brand Index 2020 which has shone a spotlight on 47 asset managers showing true innovation in this area. Read the article
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