H-Ideas signs the Principles for Responsible Investment

PRESS RELEASE Geneva, Switzerland – [July 1st, 2020] H-Ideas has signed the Principles for Responsible Investment (PRI), making it the first European strategic financial marketing consultancy to become a signatory of the world’s leading proponent of responsible investment, supported by the United Nations. Jean-François Hirschel, Founder and CEO of H-Ideas declares: « The recent pandemic…

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Anniversaire H-Ideas

H-Ideas celebrates one year

One year ago, I created H-Ideas. It has been a busy, productive year and I would like to thank you for your time, attention and most of all for the trust you have placed in me. Indeed, the most gratifying aspect of this first year is the openness and depth of discussions I have had…

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Remporter le mandat de la communication

Four Communication Best Practices to Make you Win: Best Practice #4 – All things equal, the best communicator wins the business

This is the fourth “Communication Best Practice” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into a story…

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Focaliser sur les produits pas les problèmes

Four Communication Best Practices to Make you Win: Best Practice #2 – The client is more focused on his problems than your powers

This is the second of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…

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