Documents and thoughts

Four Communication Best Practices to Make you Win: Best Practice #4 – All things equal, the best communicator wins the business

Opinion17 February 2020

This is the fourth “Communication Best Practice” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into a story…

Details

Four Communication Best Practices to Make you Win: Best Practice #2 – The client is more focused on his problems than your powers

Opinion3 February 2020

This is the second of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…

Details

Four Communication Best Practices to Make you Win: Best Practice #1 – It’s all about emotion

Opinion27 January 2020

There are 4 000 investment managers in Europe. They all visit the same clients and prospects as you do and they compete against you. It gets worse though – not only do the European managers visit your clients, the US and Asian ones do too. There are 54 000 funds in Europe1. Meaning even if…

Details

Four Communication Best Practices to Make you Win : Best Practice #3 – Communication takes place in the ear of the listener not the mouth of the speaker

Opinion10 February 2020

This is the third of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…

Details

Finding the Holy Grail in asset management: lessons from Beethoven

Opinion14 June 2018

The challenge was monumental. Others might have simply given up. Not Beethoven. Instead he clenched the rod between his teeth so that when he pressed down hard on the piano keys he could feel a faint vibration. Guided by these vibrations and a vision of what he alone could offer his audience, Beethoven persevered. His…

Details

DPAM, CANDRIAM and Pictet embrace responsible investment branding

H-Ideas in the press10 April 2025

In this article, Ali Al-Enazi presents and comments on the results of the 2025 edition of the Responsible Investment Brand Index (RIBI^TM). Asset managers are also interviewed to give their views on the subject: you will discover the opinions of DPAM, Pictet AM and Nuveen, the only US manager to make it into the top 10 of RIBI’s best-rated managers.

To learn more : https://www.pwmnet.com/dpam-candriam-and-pictet-embrace-responsible-investment-branding

Details