Crypto innovation burns bright in the Alps
Pont of view of H-Ideas on how finance reinvent itself in Switzerland. Read the article
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Create a genuine, differentiated value system. Top-10 tips
Lessons learned from analysing value systems of 500 asset managers worldwide. Would you be impressed by a doctor telling you that he is professional, focused on you, that he will cure you with integrity and that you should trust him? Probably not. These are what we call ‘hygiene’ factors. Differentiation works on an entirely separate…
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Branding for asset and wealth managers: your anchor of stability – 2025 Edition
Welcome to the third edition of our article on branding for asset and wealth managers. While the core elements of a strong brand remain unchanged – differentiation, simplification, trust, reputation, and monetization – the industry continues to evolve at an unprecedented pace. This update reflects critical shifts shaping the landscape: heightened regulation, AIʼs growing role…
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Branding for asset and wealth managers: your anchor of stability
Rising commodity prices, inflation, central bank policy changes, shifting challenges of ESG and even social unrest – we are living through unprecedented times. Without a doubt, these are unsettling issues to deal with for asset and wealth managers, but also for their clients. A month after the start of the Ukrainian war, the far-reaching consequences…
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Branding for Asset and Wealth Managers: The Secret Treasure is in your DNA
The number of asset management M&A deals increased by close to 20% from 2017 to 2018 – and the trend doesn’t seem to stop. On the contrary, the number of transactions was more than 40% higher in Q1 2019 vs Q1 20181. Furthermore, almost 3,000 hedge funds have closed between the beginning of 2015 to…
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Assets and awareness of Responsible Investment continue to rise –yet asset managers still struggle to express their often-good intent through their brand.
Discover the second edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews all European asset managers among the 400 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture.
To learn more: www.ri-brandindex.org
