PRESS RELEASE – Zurich, 28 March 2023 The Responsible Investment Brand Index RIBI™2023 evaluates close to 600 asset managers globally on their ability to translate commitment to responsible development into their brand. Both key RIBI ratings (Commitment and Brand) demonstrate good progress towards embedding responsible investment principles by the industry overall. Analysis at the country…
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A few years ago, when I was interviewing with the CEO of an asset manager for the position of Head of Marketing, I asked him the question: « What do you expect from Marketing?” » The answer was instantaneous: « I don’t know, you tell me. » Head of Marketing was a new position for…
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PRESS RELEASE Jean-François Hirschel launches strategic marketing consultancy H-Ideas New agency to advise financial services, technology and fintech companies on strategic marketing Geneva, Switzerland – 10 April 2018 Jean-François Hirschel, a leading financial services marketer, has launched a strategic marketing consultancy H-Ideas. H-Ideas advises financial services, technology and fintech companies on all aspects of marketing…
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I recently attended a conference on ESG. I was impressed by the passion, expertise, and commitment of the speakers. However, I was disturbed by the extent to which they made themselves unapproachable: an endless succession of jargon, acronyms, United Nations Sustainable Development Goals presented with their numbers, assuming that the audience knew the corresponding theme…
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An article from Finews.ch to discover here: https://www.finews.ch/news/banken/32414-jean-francois-hirschel-marketing-fonds-emotionen-luxus-jargon or read below (English translation): “Investment jargon does not trigger emotion” 05 July 2018 – by Samuel Gerber Jean-François Hirschel led the marketing for a Swiss fund manager for many years. Now he has set-up his own consultancy and explains to finews.ch why the industry does not…
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Most industries have their own codes, habits and language. A successful marketing approach in any of them must take full account of these particularities. Financial management is an example and the focus of this discussion. In fact, the work is twice as hard because the marketing effort must take place at two levels: inside the…
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A talent to smoothly convince people, coordinate teams to reach common goals, a skilled presenter and native English speaker, Eric can:
