CEO and founder of strategic marketing consultancy, H-Ideas
This is the third of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…
This is the second of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…
There are 4 000 investment managers in Europe. They all visit the same clients and prospects as you do and they compete against you. It gets worse though – not only do the European managers visit your clients, the US and Asian ones do too. There are 54 000 funds in Europe1. Meaning even if…
Discover the second edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews all European asset managers among the 400 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture.
To learn more: www.ri-brandindex.org
The number of asset management M&A deals increased by close to 20% from 2017 to 2018 – and the trend doesn’t seem to stop. On the contrary, the number of transactions was more than 40% higher in Q1 2019 vs Q1 20181. Furthermore, almost 3,000 hedge funds have closed between the beginning of 2015 to…
Many successful institutional asset managers are asking themselves whether they should add retail distribution to their armouries. If they take the decision to go into retail, how should they approach the critical challenges of identifying the right distribution channels; establishing the right operational structure for retail sales and anticipating retail market trends? Why expand into…
