CEO and founder of strategic marketing consultancy, H-Ideas
In today’s globally connected and complex economy, true differentiation on a product or service level is getting ever harder to achieve – not everyone is Apple. Even Tesla is starting to struggle as the incumbent automotive players are catching up with producing similar, if not better, electric cars. For most business leaders, the recognition is…
A review of the last Citywire Selector article about H&K Responsible Investment Brand Index 2020 which has shone a spotlight on 47 asset managers showing true innovation in this area. Read the article
Discover the third edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews all European asset managers among the 500 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org
PRESS RELEASE Geneva, Switzerland – [July 1st, 2020] H-Ideas has signed the Principles for Responsible Investment (PRI), making it the first European strategic financial marketing consultancy to become a signatory of the world’s leading proponent of responsible investment, supported by the United Nations. Jean-François Hirschel, Founder and CEO of H-Ideas declares: « The recent pandemic…
A review of our last article about the societal responsibility of asset managers, how we think it has never been so big and why they should endorse it for their own benefit and the one of society at large. Read the article