CEO and founder of strategic marketing consultancy, H-Ideas
PRESS RELEASE Geneva, Switzerland – [July 1st, 2020] H-Ideas has signed the Principles for Responsible Investment (PRI), making it the first European strategic financial marketing consultancy to become a signatory of the world’s leading proponent of responsible investment, supported by the United Nations. Jean-François Hirschel, Founder and CEO of H-Ideas declares: « The recent pandemic…
A review of our last article about the societal responsibility of asset managers, how we think it has never been so big and why they should endorse it for their own benefit and the one of society at large. Read the article
There will never be a better time to endorse societal responsibility As countries around Europe start to emerge from lockdown, we find ourselves in a world with just a few certainties and many unknowns. One certainty for sure is that the economic impact of the lockdown was sudden and is profound: while the International Monetary…
PRESS RELEASE Thierry Goudin (based in Paris) joins H-Ideas’ team of experts Geneva, Switzerland – [26 February 2020] Jean-François Hirschel, Founder and CEO of the strategic financial marketing consultancy H-Ideas announces today the strengthening of the company’s network of experts with the arrival of Thierry Goudin. Thierry Goudin, based in Paris, France, brings 20 years’…
This is the fourth “Communication Best Practice” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into a story…