CEO and founder of strategic marketing consultancy, H-Ideas
Lessons learned from analysing value systems of 500 asset managers worldwide. Would you be impressed by a doctor telling you that he is professional, focused on you, that he will cure you with integrity and that you should trust him? Probably not. These are what we call ‘hygiene’ factors. Differentiation works on an entirely separate…
A few years ago, when I was interviewing with the CEO of an asset manager for the position of Head of Marketing, I asked him the question: « What do you expect from Marketing?” » The answer was instantaneous: « I don’t know, you tell me. » Head of Marketing was a new position for…
Rising commodity prices, inflation, central bank policy changes, shifting challenges of ESG and even social unrest – we are living through unprecedented times. Without a doubt, these are unsettling issues to deal with for asset and wealth managers, but also for their clients. A month after the start of the Ukrainian war, the far-reaching consequences…
H-Ideas is proud to join the network of respected members of Swiss Sustainable Finance and Sustainable Finance Geneva to collectively invent the future of finance, build the bridges with the numerous stake holders to build a sustainable future and promote Switzerland and Geneva as centers of expertise for responsible finance at the service of a prosperous and sustainable world.
A review of the last Citywire Selector article about H&K Responsible Investment Brand Index 2021 which has shown that increased efforts to tie investment aims to a ‘purpose’ have been noted across asset management. But, not every market is moving quickly enough.
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Discover the fourth edition of the Hirschel & Kramer Responsible Investment Brand Index. It reviews the 500 largest worldwide asset managers, with a view to evaluate how actual commitment to Responsible Investment connects with the brand architecture. To learn more: www.ri-brandindex.org