CEO and founder of strategic marketing consultancy, H-Ideas
PRESS RELEASE – Zurich, 28 March 2023 The Responsible Investment Brand Index RIBI™2023 evaluates close to 600 asset managers globally on their ability to translate commitment to responsible development into their brand. Both key RIBI ratings (Commitment and Brand) demonstrate good progress towards embedding responsible investment principles by the industry overall. Analysis at the country…
Interview, 20th November 2022 fundplat.com Jean-François Hirschel, CEO & Founder, H-Ideas S.A., Geneva Mr. Hirschel, you are one of the well-known marketing specialists in the financial centre of Geneva and in the whole of French-speaking Switzerland. Can you say a few words about your career? My entire professional life has been in the financial sector. Before…
Lessons learned from analysing value systems of 500 asset managers worldwide. Would you be impressed by a doctor telling you that he is professional, focused on you, that he will cure you with integrity and that you should trust him? Probably not. These are what we call ‘hygiene’ factors. Differentiation works on an entirely separate…
A few years ago, when I was interviewing with the CEO of an asset manager for the position of Head of Marketing, I asked him the question: « What do you expect from Marketing?” » The answer was instantaneous: « I don’t know, you tell me. » Head of Marketing was a new position for…
Rising commodity prices, inflation, central bank policy changes, shifting challenges of ESG and even social unrest – we are living through unprecedented times. Without a doubt, these are unsettling issues to deal with for asset and wealth managers, but also for their clients. A month after the start of the Ukrainian war, the far-reaching consequences…
H-Ideas is proud to join the network of respected members of Swiss Sustainable Finance and Sustainable Finance Geneva to collectively invent the future of finance, build the bridges with the numerous stake holders to build a sustainable future and promote Switzerland and Geneva as centers of expertise for responsible finance at the service of a prosperous and sustainable world.