CEO and founder of strategic marketing consultancy, H-Ideas
There will never be a better time to endorse societal responsibility As countries around Europe start to emerge from lockdown, we find ourselves in a world with just a few certainties and many unknowns. One certainty for sure is that the economic impact of the lockdown was sudden and is profound: while the International Monetary…
PRESS RELEASE Thierry Goudin (based in Paris) joins H-Ideas’ team of experts Geneva, Switzerland – [26 February 2020] Jean-François Hirschel, Founder and CEO of the strategic financial marketing consultancy H-Ideas announces today the strengthening of the company’s network of experts with the arrival of Thierry Goudin. Thierry Goudin, based in Paris, France, brings 20 years’…
This is the fourth “Communication Best Practice” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into a story…
This is the third of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…
This is the second of four “Communication Best Practices” that can help you convert the general needs of your clients into a specific “I-want-your-product” commitment. Followed carefully and consistently, these four communication fundamentals get to the heart of the decision-making matter in real-world applications. They can help you tailor the narrative around your product into…
There are 4 000 investment managers in Europe. They all visit the same clients and prospects as you do and they compete against you. It gets worse though – not only do the European managers visit your clients, the US and Asian ones do too. There are 54 000 funds in Europe1. Meaning even if…